I first heard this expression from my daughter in the context of me expressing that I was too tired to go to an art reception. She threw these words ... "opportunity cost" ... at me and explained the concept.
I linked to this website (http://megansbeadeddesigns.wordpress.com/2013/03/04/how-to-identify-your-opportunity-costs/#comment-4125) through a Linked-In group I belong to called, "Sell Handmade at Etsy." Rarely do I have time to read the posts, but today was different. Today I woke up early and decided to visit some blogs because I've been missing my online friends.
I'm not going to go into the meaning of opportunity cost because Megan handles it so well in her blog post, but my husband and I were having a conversation about it last night, except we didn't call it "opportunity cost." I expressed that I needed help with photography because we have sooo much inventory that is not online because I don't have the time to take the photographs ... or really to do the listings ... but I thought I'd compromise by at least getting someone to take the photos for me. His response was, "Do we have the money for that?" My response was, "How do we not have the money for that?" I'm sure you've had plenty of these discussions with your spouse. :-)
Please read Megan's article and analyze your business. Are you doing something that might be done better by someone else ... a friend perhaps who's been wanting to help, a family member who will chip in. Sometimes things seem so obvious to us in our everyday lives that aren't so apparent to us as we try to grow our business.
Have fun reading Megan's article. It's great. I need to throw in a photo here somewhere. It's too much text ...