Another way to promote ...

Did you know that you can set up a google alert?  What's a google alert? It's a way for you to monitor the web for interesting new content.  You simply type in the words or series of words that you want to monitor. Everyday you'll find an email in your inbox with a list of goggle sightings for that word(s).  For instance, I've set up several google alerts, including for the words "Barbara Lewis," "torch-fired enamel," and "handmade jewelry."
Much of what I was reading were press releases, some by local newspapers, but lots by press release services like PR Web. Here's a little blurb from their website that explains the overall concept ... 
"It’s simple. You write an announcement about your organization – a new product launch, current promotion, or local team sponsorship - whatever. We distribute your release to every major news site and search engine on the Web, and can put you in front of consumers and journalists."

They'll give you as much or as little help as you need ... for a price, 

of course.  Here's what came to my inbox today ...

When I clicked on the message, it brought me to this spot ...

You can track how many times your press release has been read fully and people's impressions of the headline.